Klaviyo agency, Australia

Klaviyo is the dominant email platform for e-commerce — and for good reason. Its data model, segmentation engine, and flow builder are built specifically for brands with a product catalogue, purchase history, and behavioural data worth acting on.

But most brands aren't getting close to what their Klaviyo account is capable of.

What most Klaviyo accounts are missing

The typical Klaviyo account we inherit has a welcome series and an abandoned cart flow, both set up at launch and not touched since. Broadcasts go to the full list. Segmentation is minimal. The reporting view is open rate and click rate, not revenue per recipient.

That's a significant amount of money left on the table.

A well-run Klaviyo account has five or six live flows covering the full customer journey, broadcast campaigns segmented by engagement and purchase behaviour, suppression logic keeping the list clean, and reporting that shows exactly what email is contributing to total revenue.

What we do

Flow builds and optimisation. We build or rebuild the core flows — welcome series, abandoned browse, abandoned cart, post-purchase, win-back — with correct trigger logic, audience exclusions, and copy that converts. We test them, then tune them month over month.

Campaign management. A planned monthly calendar of broadcasts — segmented, designed, written, and sent. Promotions, launches, content sends, seasonal campaigns. We own the whole cadence so you don't have to.

Segmentation strategy. Engagement-based segments to protect deliverability. RFM segmentation (Recency, Frequency, Monetary) to identify high-value customers. VIP tiers, product category buyers, lapsed purchasers. We build the segments that make the sends more relevant and the results more predictable.

Deliverability. Authentication setup (SPF, DKIM, DMARC). List hygiene and sunset policies. Warm-up plans for new sending domains. Monitoring complaint rates. Klaviyo's deliverability tools are good — we make sure they're being used correctly.

Reporting. Monthly reporting built around revenue per recipient, contribution to total revenue, and flow-level performance broken down by email. Not opens. Not clicks. The numbers that tell you whether the program is working.

Klaviyo migrations

If you're moving to Klaviyo from another platform, we handle the full migration:

• Data export and cleaning — subscriber list, suppression list, historical order data
• Segment recreation — rebuilding your segments in Klaviyo's data model
• Flow rebuilding — not copy-pasting, but rebuilding flows to take advantage of Klaviyo's trigger logic
• Sending domain setup — authentication records, dedicated domain configuration
• Warm-up plan — a phased ramp of send volume to protect your sender reputation

Most migrations take 3–4 weeks from kickoff to the first send on the new platform.

---

Want to know where your current Klaviyo account sits against best practice? Take the free email program audit — three minutes, a score out of 75, and a prioritised list of what to fix first. Or if you'd like a full hands-on review of your account, see how our email marketing audits work.